{"product_id":"ammuri-retinol-2-5-face-serum-retinol-serum-with-vitamin-c-and-niacinamide","title":"Ammuri Retinol 2.5% Face Serum - Retinol Serum with Vitamin C and Niacinamide","description":"\u003cp\u003e⭐ Trusted by Thousands  |  🚚 Free UK Delivery  |  🔁 30-Day Returns  |  ✔ Suitable for All Skin Types\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStart your retinol journey the right way — 2.5% Retinol with Vitamin C and Niacinamide for smoother, brighter skin without the irritation.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eA gentle yet effective 2.5% Retinol serum enriched with Vitamin C and Niacinamide — a powerful trio that works together to help support skin’s natural renewal, brighten tone, and minimise pores.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHelps support skin’s natural renewal process to smooth fine lines and improve texture\u003c\/li\u003e\n\u003cli\u003eVitamin C brightens dull skin and visibly reduces the appearance of dark spots\u003c\/li\u003e\n\u003cli\u003eNiacinamide minimises pores and reduces the appearance of redness\u003c\/li\u003e\n\u003cli\u003eImproves overall skin tone and radiance\u003c\/li\u003e\n\u003cli\u003eGentler formula reduces risk of irritation vs higher-strength retinols\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003ePerfect for retinol beginners or those with sensitive skin who want to introduce active ingredients safely. Also ideal for anyone in their late 20s–30s asking: \u003cem\u003e“What’s a good starter retinol serum?”\u003c\/em\u003e or \u003cem\u003e“Can I use Vitamin C and Retinol together?”\u003c\/em\u003e Not sure which strength is right for you? Read our \u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/what-percentage-retinol-should-i-use\"\u003eretinol strength guide\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eHow to Choose the Right Retinol Strength\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol 2.5% (this product)\u003c\/strong\u003e — The ideal starting point for retinol beginners and those with sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-powerful-retinol-serum-for-radiant-skin-3-5-retinol\"\u003eRetinol 3.5%\u003c\/a\u003e\u003c\/strong\u003e — A step up for intermediate users who have built tolerance at lower concentrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/products\/high-strength-retinol-serum-spf50-set\"\u003eRetinol High Strength with SPF 50\u003c\/a\u003e\u003c\/strong\u003e — An advanced formula combining high-potency retinol with built-in broad-spectrum protection.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure where to begin? Our \u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/beginner-retinol-guide-what-strength-should-you-start-with\"\u003eBeginner Retinol Guide\u003c\/a\u003e covers every concentration in detail.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eCan I use Vitamin C and Retinol together?\u003c\/strong\u003e\u003cbr\u003eYes — but use them at different times. Apply Vitamin C SPF in the morning and this Retinol Serum in the evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it irritate my skin?\u003c\/strong\u003e\u003cbr\u003eThis 2.5% formula is designed to minimise irritation. Start by applying 2–3 nights per week and gradually increase as your skin adjusts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat strength should I start with?\u003c\/strong\u003e\u003cbr\u003e2.5% is a solid starting point. Read our full \u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/what-percentage-retinol-should-i-use\"\u003eguide on what percentage retinol you should use\u003c\/a\u003e.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eYour AM \u0026amp; PM Routine\u003c\/h2\u003e\u003ch3\u003e☀️ Morning\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum\u003c\/strong\u003e — Apply \u003ca href=\"https:\/\/ammuriskincare.com\/products\/exosome-booster-serum\"\u003eExosome Brightening Serum\u003c\/a\u003e or \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-hydroboost-serum-for-radiant-skin\"\u003eVitamin C Hydroboost Serum\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF 50\u003c\/strong\u003e — Finish with \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C Day Cream SPF 50\u003c\/a\u003e. Non-negotiable when using retinol.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003e🌙 Evening — Retinol Nights (2–3x per week to start)\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse\u003c\/strong\u003e — Pat skin completely dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional buffer\u003c\/strong\u003e — Apply \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-organic-aloe-vera-gel-300g\"\u003eAloe Vera Gel\u003c\/a\u003e first if skin feels sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol 2.5%\u003c\/strong\u003e — Apply a pea-sized amount, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMoisturise\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003e🌙 Evening — Non-Retinol Nights\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum\u003c\/strong\u003e — Apply \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-hydroboost-serum-for-radiant-skin\"\u003eVitamin C Hydroboost Serum\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMoisturise\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eBeginner tip:\u003c\/strong\u003e Start with 2 retinol nights per week. Read our full \u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/retinol-purging-what-it-is-and-how-long-it-lasts\"\u003eguide to retinol purging\u003c\/a\u003e.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003ePairs Well With\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🌞 \u003cstrong\u003eMorning — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C Day Cream SPF 50\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eMorning — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/exosome-booster-serum\"\u003eExosome Brightening Serum\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eEvening buffer — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-organic-aloe-vera-gel-300g\"\u003eOrganic Aloe Vera Gel\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e🧬 \u003cstrong\u003eNon-retinol evenings — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-hydroboost-serum-for-radiant-skin\"\u003eVitamin C Hydroboost Serum\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExplore the full \u003ca href=\"https:\/\/ammuriskincare.com\/collections\/anti-ageing\"\u003eAnti-Ageing \u0026amp; Wrinkles collection\u003c\/a\u003e.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhat to Expect — A Realistic Retinol Timeline\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 1–2:\u003c\/strong\u003e Mild dryness or occasional flaking is normal and temporary.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 3–4:\u003c\/strong\u003e Skin begins to feel smoother. Texture improvements are often the first visible change.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Tone starts to even out. Fine lines appear softer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 10–12+:\u003c\/strong\u003e Meaningful improvements in skin firmness, brightness, and overall clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSkincare Routine Guidance\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eLayering order matters.\u003c\/strong\u003e Serum before moisturiser, moisturiser before SPF. Retinol always goes on before your moisturiser in the evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSPF is not optional.\u003c\/strong\u003e Applying SPF 50 every morning is the single most important step to protect your results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLess is more.\u003c\/strong\u003e A pea-sized amount is sufficient for the entire face.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatience is the active ingredient.\u003c\/strong\u003e Give it at least 8–12 weeks of consistent use before assessing results.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003e💰 Save with a Complete Routine Bundle\u003c\/h2\u003e\u003cp\u003eThis serum is included in the \u003cstrong\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/products\/beginner-retinol-routine-bundle\"\u003eBeginner Retinol Routine Bundle\u003c\/a\u003e\u003c\/strong\u003e — everything you need to start retinol safely, paired and priced together.\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eWhat’s included:\u003c\/strong\u003e Retinol 2.5% + Aloe Vera Gel + Vitamin C SPF50\u003cbr\u003e💷 \u003cstrong\u003eBundle price: £44.99\u003c\/strong\u003e  |  \u003cs\u003eIndividual total: £54.97\u003c\/s\u003e  |  \u003cstrong\u003eYou save £9.98\u003c\/strong\u003e\u003cbr\u003e🌐 Website exclusive — only at AmmuriSkincare.com\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/products\/beginner-retinol-routine-bundle\"\u003e\u003cstrong\u003e→ Shop the Beginner Retinol Routine Bundle\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":56211045581064,"sku":"H6-5MWJ-4JTI","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9043\/4312\/files\/file_0000000058a8722fac90422b7a2e4ff0.png?v=1776669166","url":"https:\/\/bidnamic.store\/products\/ammuri-retinol-2-5-face-serum-retinol-serum-with-vitamin-c-and-niacinamide","provider":"Bidnamic Store","version":"1.0","type":"link"}