{"product_id":"iles-formula-shampoo-for-dry-damaged-hair-hydrating-sulfate-free-color-safe","title":"ILES FORMULA Shampoo for Dry \u0026 Damaged Hair – Hydrating, Sulfate-Free, Color-Safe","description":"\u003ch3\u003eTransform dry, damaged hair with a hydrating, sulfate-free shampoo\u003c\/h3\u003e\n\u003cp\u003eDesigned for color-treated, frizzy, or overworked hair, this premium shampoo delivers a spa-like cleanse that softens strands, boosts shine, and improves manageability from the very first wash. The formulation is sulfate-free and silicone-free, prioritizing a lightweight feel while preserving color and texture. If you want hair that feels softer to the touch and looks more luminous, this shampoo offers a compelling daily option without weighing you down.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it effective\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizes and detangles, transforming dull hair into silky, touchable strands after the first wash\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without stripping moisture, helping to balance porosity and support healthier feel\u003c\/li\u003e\n  \u003cli\u003e Smooths the cuticle and tames flyaways, providing a polished look even in humid conditions\u003c\/li\u003e\n  \u003cli\u003eClinically noted to reduce breakage by up to 89% when paired with the matching conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose this salon-grade formula\u003c\/h3\u003e\n\u003cp\u003eCreated by Wendy Iles, the shampoo is part of a professional, silicone-free system that has earned a spot in thousands of salons worldwide. While it can be used on its own, it truly shines as part of a complete routine that includes Haute Performance Conditioner and the Finishing Serum for a camera-ready, long-lasting finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe and lightweight, designed to minimize buildup while supporting vibrant shade longevity\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formula aimed at promoting ease of styling and healthier feel over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life usage and tips\u003c\/h3\u003e\n\u003cp\u003eBusy mornings or post-treatment touch-ups often benefit from this formula’s easy rinse and conditioning synergy. Expect smoother detangling during comb-throughs and a more uniform texture across different hair sections. For best results, consider pairing with the Haute Performance Conditioner and Finishing Serum as part of Wendy Iles’ care system.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair, massage into a rich lather, rinse well, and follow with conditioner. Use regularly for ongoing hydration and frizz control. If you color-treat or heat-style frequently, integrating this shampoo into your routine can help maintain softness and shine over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo color-safe and silicone-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is silicone-free and color-safe, designed to cleanse without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use ILES FORMULA Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair, rinse well, then follow with the Haute Performance Conditioner for detangling and added smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":55907934273800,"sku":"B07FDNYN7T","price":209.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9043\/4312\/files\/iles-formula-shampoo-bottle-pour.jpg?v=1775827581","url":"https:\/\/bidnamic.store\/products\/iles-formula-shampoo-for-dry-damaged-hair-hydrating-sulfate-free-color-safe","provider":"Bidnamic Store","version":"1.0","type":"link"}