{"product_id":"loft-abstract-cream-rug","title":"Loft Abstract Cream Rug","description":"\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, textured comfort every step.\u003c\/strong\u003e The 14 mm high–low pile creates a cushioned feel while adding subtle depth, making the surface feel more inviting and visually rich.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeeps its look over time.\u003c\/strong\u003e Fade- and stain-resistant fibres help the cream tones stay fresh and clean, even with everyday use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, tidy appearance.\u003c\/strong\u003e Non-shedding and anti-static materials reduce loose fibres and dust, helping your space feel neater with less effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to care for.\u003c\/strong\u003e Designed for simple maintenance, it works smoothly with vacuum and robotic cleaners for everyday convenience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates a calmer atmosphere.\u003c\/strong\u003e The textured pile helps soften sound, making your room feel quieter and more relaxed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReady for daily life.\u003c\/strong\u003e Durable polyester fibres handle foot traffic and everyday activity while keeping their softness and structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified safe materials.\u003c\/strong\u003e Tested to OEKO-TEX® STANDARD 100, meaning it's checked for harmful substances and safe for everyday home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort all year round.\u003c\/strong\u003e Suitable for underfloor heating, helping your space stay warm and cosy in every season.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible sizing options.\u003c\/strong\u003e Available in rectangular and runner formats, making it easy to style different areas of your home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, natural foundation.\u003c\/strong\u003e The jute backing provides a sturdy, breathable base that helps the rug stay flat and well-positioned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight yet quality feel.\u003c\/strong\u003e With a 1400 gr\/m² pile weight, it offers a balanced feel that's comfortable underfoot and easy to handle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern abstract design.\u003c\/strong\u003e The soft cream pattern adds gentle visual interest while keeping the overall look calm and understated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e Layer this rug with light wood furniture, soft neutral fabrics, and simple décor to create a calm, cohesive space. Add warm tones like beige, oat, or soft brown through cushions and throws to enhance the cosy, natural feel.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":53354888855816,"sku":"2350_IVY_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"80X300 cm","offer_id":53354888888584,"sku":"2350_IVY_80x300","price":79.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":53354888921352,"sku":"2350_IVY_120x170","price":69.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":53354888954120,"sku":"2350_IVY_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":53354888986888,"sku":"2350_IVY_200x290","price":179.9,"currency_code":"GBP","in_stock":false},{"title":"240X340 cm","offer_id":53354889019656,"sku":"2350_IVY_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9043\/4312\/files\/Loft_Abstract_Cream_top_view.jpg?v=1775819930","url":"https:\/\/bidnamic.store\/products\/loft-abstract-cream-rug","provider":"Bidnamic Store","version":"1.0","type":"link"}