{"product_id":"paul-mitchell-forever-blonde-shampoo-nourishes-hydrates-bleached-hair-33-8-oz","title":"Paul Mitchell Forever Blonde Shampoo - Nourishes \u0026 Hydrates Bleached Hair, 33.8 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePaul Mitchell Forever Blonde Shampoo is a sulfate-free cleanser crafted for bleached and lightened hair. Its gentle formula respects color while helping hair feel softer and more manageable. The cucumber fragrance adds a refreshing note to every wash.\u003c\/p\u003e\n\u003ch3\u003eWhy it works\u003c\/h3\u003e\n\u003cp\u003eThe standout combination includes vegan KerActive protein and a botanical blend that work together to nourish strands and support a light, bright appearance. Regular use can help maintain tone without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula designed to clean without SLS, SLES, or ALS\u003c\/li\u003e\n  \u003cli\u003eVegan KerActive protein nourishes and strengthens, with a botanical blend for balance\u003c\/li\u003e\n  \u003cli\u003eHelps keep blonde tones light, bright, and healthy-looking\u003c\/li\u003e\n  \u003cli\u003eRevitalizing cucumber fragrance with fruity notes enhances the washing experience\u003c\/li\u003e\n  \u003cli\u003ePackaging crafted with post-consumer recycled materials for easier recyclability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cp\u003eWith regular use, hair often feels softer, detangles more easily, and may appear lighter and more vibrant between salon visits. The lightweight cleanse helps avoid heaviness while supporting a bright, clean look.\u003c\/p\u003e\n\u003ch3\u003eHow to use and care\u003c\/h3\u003e\n\u003cp\u003eFor best results, wet hair, apply a small amount, and massage into a rich lather. Rinse, repeat if desired, then follow with Forever Blonde conditioner for extra hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into a gentle lather, rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eRepeat for deeper cleansing, then continue with conditioner\u003c\/li\u003e\n  \u003cli\u003eUse as part of a color-conscious routine for consistent tone maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose this formula\u003c\/h3\u003e\n\u003cp\u003eDesigned for bleached and lightened hair, it delivers a careful cleanse while supporting lightness and brightness. The 33.8 oz bottle offers extended use, making it a practical option for regular care and maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSize: 33.8 oz bottle for extended use\u003c\/li\u003e\n  \u003cli\u003eFragrance: cucumber with fruity notes for a refreshing wash\u003c\/li\u003e\n  \u003cli\u003eVegan KerActive protein for nourishment\u003c\/li\u003e\n  \u003cli\u003eBotanical blend to balance cleansing and gentle care\u003c\/li\u003e\n  \u003cli\u003ePCR packaging supports recyclability and sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Forever Blonde Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and formulated without SLS, SLES, or ALS, to gently cleanse bleached hair while maintaining brightness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this shampoo suitable for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines vegan KerActive protein with a botanical blend to nourish strands and help maintain light, bright tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":55917895745800,"sku":"B0F9BTKDF9","price":78.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9043\/4312\/files\/paul-mitchell-forever-blonde-shampoo-bottle_f3db93e8-2d42-4b2f-a96f-8643037588f7.jpg?v=1775827286","url":"https:\/\/bidnamic.store\/products\/paul-mitchell-forever-blonde-shampoo-nourishes-hydrates-bleached-hair-33-8-oz","provider":"Bidnamic Store","version":"1.0","type":"link"}