{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-safe-for-all-hair-types","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control | Safe for All Hair Types","description":"\u003cp\u003eMeet VIRTUE Smooth Shampoo, a sulfate-free cleanser that doubles as a daily smoothing treatment for hair that craves control and shine. Harnessing our pioneering Alpha Keratin 60ku protein, it helps re-pave rough cuticles and reduce friction between strands, delivering a calmer, silkier feel strand by strand.\u003c\/p\u003e\n\u003cp\u003eDesigned for all hair types, it shines especially for frizz-prone, wavy, or curly textures. It’s safe for color-treated or chemically treated hair, offering gentle cleansing without sacrificing vitality.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku pairing with shampoo to smooth cuticles and reduce friction, addressing frizz at the source.\u003c\/li\u003e\n  \u003cli\u003eLuxurious lather with a soft, smoothing finish for daily use.\u003c\/li\u003e\n  \u003cli\u003eFragrance blends herbs, fruits, and citrus, featuring lavender and mint for a refreshing experience.\u003c\/li\u003e\n  \u003cli\u003eColor-safe, sulfate-free formula that’s gluten-free and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to wet hair, massage into scalp, and work through lengths for even cleansing.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with Virtue Smooth Conditioner for best smoothing results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life use cases include mornings when you want a quick refresh for frizz-prone curls, days after heat styling, or anytime you desire a cleaner, more streamlined texture without sacrificing moisture and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is sulfate-free and free from parabens, phthalates, and synthetic colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for frizz-prone, wavy, or curly hair, and safe for color-treated tresses.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":55895956193544,"sku":"B07PXGX123","price":98.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9043\/4312\/files\/virtue-smooth-shampoo-bottle-pour.jpg?v=1775827518","url":"https:\/\/bidnamic.store\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-safe-for-all-hair-types","provider":"Bidnamic Store","version":"1.0","type":"link"}