ColourPop Cloud Whip Liquid Lipstick – Soft Blurred Finish with Marshmallow, Cloudberry & Hyaluronic Acid (0.12 fl oz)

Overview

Meet ColourPop Cloud Whip, a weightless liquid lipstick that diffuses into a soft, blurred finish for a modern matte look without drying out the lips. The formula balances color and comfort, letting you move from a sheer tint to a more defined blur as you build it up throughout the day. The shade Fluffing Cute adds a light pink-nude touch that feels fresh for daily wear.

Soft, blurred finish and buildable color

The whipped texture feels lightweight on lips, delivering a diffused look that remains plush. The product provides versatile pigmentation that can be worn sheer or layered to a medium blur, making it easy to tailor your lip color to your mood.

• Soft blurred finish - a dreamy, diffused look with a whipped, airy texture
• Medium-buildable coverage - versatile pigmentation that layers effortlessly without caking
• Cushiony nourishing complex - Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid for softness and hydration
• Application tips - Dot a small amount onto the center of lips and gently blend outward for ultra-diffused finish
• Ethical beauty - vegan and cruelty-free formulas crafted for real life

How to use and wear

For a sheer tint, apply a light layer and blend. To deepen the blur, add gradual coats until the desired intensity is reached. The result is a comfortable lip color that can go from day to night with minimal touchups.

• Hydration and comfort all day
• Versatile wear from casual to evening looks
• Shade Fluffing Cute offers a soft, flattering pink-nude option
• Lightweight feel that stays plush without drying

In everyday life, Cloud Whip fits into routines from quick re-application during errands to polished looks for meetings or social occasions. Its vegan, cruelty-free design aligns with a modern makeup routine that emphasizes both style and responsible choices.