ColourPop x Alice in Wonderland Lip Mask – Pure Madness Limited Edition

Whimsical hydration for your lips

Meet ColourPop x Alice in Wonderland Lip Mask, a limited-edition leave-on lip moisturizer and overnight mask. This 0.25 oz treatment blends ultra-hydrating Squalane with Shea Butter and Vitamin E to help lips feel softer, smoother, and more comfortable whether you’re getting ready for the day or winding down at night. The birthday cake flavor adds a playful scent that makes lip care feel like a small celebration.

Designed for daily wear and overnight pampering, Pure Madness fits easily into busy mornings and late-night rituals. The creamy texture glides on with ease, leaving a light sheen and a delicate fragrance. The formula is vegan and cruelty-free, letting you enjoy a pampering moment with a clear conscience.

What makes it special

• Hydration and softness from Squalane and Shea Butter that you may notice as lips feel plump and comfortable.
• Moisture-locking formula that helps lips stay conditioned longer in dry environments or air-conditioned spaces.
• Nourishing Vitamin E to support gentle smoothing and a plush feel on contact.
• Overnight use option that works while you sleep, potentially waking with a smoother texture.
• Delightful birthday cake scent that adds a sensory cue to your routine without overpowering makeup.
• Exclusive, collectible packaging — a pearlescent mushroom-shaped jar with a dedicated applicator inspired by the film.

How to use

• Apply a thin, even layer during the day as a hydrating base, or use a thicker layer before bed as an overnight mask.
• Gently spread with the included applicator or fingertip for even coverage.
• Prepping lips before lipstick or lip liner can help achieve smoother application.

Whether you’re chasing a whimsical vibe or simply seeking a reliable lip treat, this limited-edition piece from ColourPop offers a versatile addition to your routine. The blend of ingredients aims to nourish without making promises about results, and the collectible packaging makes it a standout item for fans of Alice in Wonderland. If you’re drawn to vegan, cruelty-free formulas and a touch of magic in your beauty shelf, Pure Madness could become a regular part of your lip care ritual.