Joico Color Endure Sulfate-Free Shampoo & Conditioner Set – 33.8 oz

Luxurious, color-safe cleansing for everyday color-treated hair

Joico Color Endure Sulfate-Free Shampoo & Conditioner is a two-step system designed to cleanse without stripping color or moisture. The shampoo offers a gentle lather that leaves hair feeling refreshed, while the conditioner cushions the cuticle, helping hair move with softness and natural shine.

What’s inside this 33.8 oz duo

• One 33.8-ounce shampoo and one 33.8-ounce conditioner.
• Keratine amino acids deliver strength and hydration to color-treated hair.
• UV protectors help shield hair from fading due to sun and environmental factors.
• Sulfate-free formula designed for daily use, reducing harsh cleansing while maintaining moisture balance.

How it helps color stay vibrant

In independent testing, the system is designed to protect hair color vibrancy up to 33% longer than a leading professional sulfate-free shampoo and to help preserve color between services. The conditioner is engineered to lock in moisture while maintaining color, contributing to smoother, shinier strands over time.

• Red haircolor: maintains over 88% between color services—helping you keep that warmer tone intact longer.
• Overall color retention: the set is formulated to preserve over 86% of hair color after 18 washes.

Real-life benefits you may notice

Users describe a gentle, luxurious cleanse that leaves hair feeling softer, more manageable, and ready for styling. The combination of keratin amino acids and UV protection supports both the surface and inner structure of color-treated hair, resulting in improved shine and combability.

Usage and tips

• Apply shampoo to wet hair, rinse, then follow with conditioner for best results.
• Use daily to help maintain color and protect against environmental fade.

Who might enjoy this set

Ideal for color-treated hair that wants to extend color life, reduce fading between salon visits, and maintain softness and shine while keeping hair resilient through washing.