100% PURE Fruit Pigmented Foundation Alpine Rose – Full Coverage Matte (1 Fl Oz)

A Shade Designed for Fair Skin with Pink Undertones

The 100% PURE Alpine Rose Fruit Pigmented Healthy Foundation is crafted for lighter complexions. It relies on natural fruit pigments from peach and apricot to deliver color without synthetic dyes, creating a believable, skin-like tone that blends with day to day lighting. This shade is developed to complement pink undertones, helping to harmonize your overall complexion rather than masking it.

Flawless Coverage with a Matte, Light Feel

The formula offers buildable coverage that can conceal uneven tone, dark circles, and blemishes while maintaining a lightweight, breathable feel. A matte finish is achieved through rice starch, which helps absorb excess oil and reduce shine—without clogging pores. You can layer for stronger coverage or sheer it out for a natural look.

Moisturizing Ingredients that Nourish as You Wear It

Infused with antioxidant rich oils from acai and pomegranate, the foundation brings a moisturizing touch that can contribute to a softer, supple feel on the skin. These oils are known for their nourishing properties and help the product glide on smoothly, leaving a comfortable finish that doesn’t dry out the complexion.

Cruelty-Free, Vegan, and Ethically Made

100% PURE commits to cruelty-free and vegan formulas, reflecting a stance against animal testing. The product is packaged in a way that aligns with eco-conscious choices while providing a reliable makeup base for a wide range of skin tones.

How This Foundation Can Fit Into Your Routine

• Ideal for daily wear when you want a natural, long-lasting matte finish with gentle color that brightens your complexion.
• Perfect for events or photography where a more even base helps shadows appear softer on camera.
• Pairs well with a lightweight primer and minimal powder for a polished, breathable look.

Application Tips at a Glance

• Shake gently to blend the fruit pigments before use and dot onto the face.
• Build coverage gradually using fingertips or a brush for seamless blending.
• Set with a light dusting of powder if you want extra longevity or a truly matte feel.
• Pair with a hydrating skincare routine to maximize comfort and ease of application.

While outcomes vary by skin type and lighting, this shade aims to offer a flattering match for fair complexions with pink undertones. The combination of fruit pigments, oil-rich botanicals, and an oil-absorbing finish makes it a versatile base for a wide range of looks, from casual daily wear to more polished evening makeup.