30 x Tayto Salt & Vinnegar 35g

Today, Tayto is still Ireland’s favourite crisps and snacks brand, and it’s not just iconic in Ireland but also provides a much-needed taste of home to many Irish abroad. It’s often voted the most-missed Irish product by Irish ex-pats living all over the world. Whether it’s the original Tayto crisp, a family favourite like Snax or Mighty Munch, some popcorn or a guilt free treat of Lentil Chips, Mr Tayto has something for everyone.

Tayto was established by Joe ‘Spud’ Murphy in 1954 at a time when most crisps were imported from the UK and were unflavoured bar the small blue bag of salt included in each bag to enhance the flavour. Spotting a niche in the Irish market, Joe Murphy set up his own crisp factory. Credited with inventing the first ever Cheese & Onion flavoured crisps, the brand name Tayto has now become synonymous with crisps across Ireland. Production of the Cheese & Onion flavour crisps started in Dublin at O’Rahilly Parade, off Moore Street, where after being packed by hand in waxed greaseproof paper, the crisps were delivered to the retailer in an airtight tin, to help maintain their freshness.

* Not available to NI UK customers. Available to EU / ROW customers.