Ammuri Retinol 2.5% Face Serum - Retinol Serum with Vitamin C and Niacinamide

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Start your retinol journey the right way — 2.5% Retinol with Vitamin C and Niacinamide for smoother, brighter skin without the irritation.

What It Is

A gentle yet effective 2.5% Retinol serum enriched with Vitamin C and Niacinamide — a powerful trio that works together to help support skin’s natural renewal, brighten tone, and minimise pores.

What It Does

• Helps support skin’s natural renewal process to smooth fine lines and improve texture
• Vitamin C brightens dull skin and visibly reduces the appearance of dark spots
• Niacinamide minimises pores and reduces the appearance of redness
• Improves overall skin tone and radiance
• Gentler formula reduces risk of irritation vs higher-strength retinols

Who It’s For

Perfect for retinol beginners or those with sensitive skin who want to introduce active ingredients safely. Also ideal for anyone in their late 20s–30s asking: “What’s a good starter retinol serum?” or “Can I use Vitamin C and Retinol together?” Not sure which strength is right for you? Read our retinol strength guide.

How to Choose the Right Retinol Strength

• Retinol 2.5% (this product) — The ideal starting point for retinol beginners and those with sensitive skin.
• Retinol 3.5% — A step up for intermediate users who have built tolerance at lower concentrations.
• Retinol High Strength with SPF 50 — An advanced formula combining high-potency retinol with built-in broad-spectrum protection.

Not sure where to begin? Our Beginner Retinol Guide covers every concentration in detail.

Frequently Asked Questions

Can I use Vitamin C and Retinol together?
Yes — but use them at different times. Apply Vitamin C SPF in the morning and this Retinol Serum in the evening.

Will it irritate my skin?
This 2.5% formula is designed to minimise irritation. Start by applying 2–3 nights per week and gradually increase as your skin adjusts.

What strength should I start with?
2.5% is a solid starting point. Read our full guide on what percentage retinol you should use.

Your AM & PM Routine

☀️ Morning

1. Cleanse
2. Serum — Apply Exosome Brightening Serum or Vitamin C Hydroboost Serum.
3. SPF 50 — Finish with Vitamin C Day Cream SPF 50. Non-negotiable when using retinol.

🌙 Evening — Retinol Nights (2–3x per week to start)

1. Cleanse — Pat skin completely dry.
2. Optional buffer — Apply Aloe Vera Gel first if skin feels sensitive.
3. Retinol 2.5% — Apply a pea-sized amount, avoiding the eye area.
4. Moisturise

🌙 Evening — Non-Retinol Nights

1. Cleanse
2. Serum — Apply Vitamin C Hydroboost Serum.
3. Moisturise

Beginner tip: Start with 2 retinol nights per week. Read our full guide to retinol purging.

Pairs Well With

• 🌞 Morning — Vitamin C Day Cream SPF 50
• 💧 Morning — Exosome Brightening Serum
• 🌿 Evening buffer — Organic Aloe Vera Gel
• 🧬 Non-retinol evenings — Vitamin C Hydroboost Serum

Explore the full Anti-Ageing & Wrinkles collection.

What to Expect — A Realistic Retinol Timeline

• Weeks 1–2: Mild dryness or occasional flaking is normal and temporary.
• Weeks 3–4: Skin begins to feel smoother. Texture improvements are often the first visible change.
• Weeks 6–8: Tone starts to even out. Fine lines appear softer.
• Weeks 10–12+: Meaningful improvements in skin firmness, brightness, and overall clarity.

Skincare Routine Guidance

Layering order matters. Serum before moisturiser, moisturiser before SPF. Retinol always goes on before your moisturiser in the evening.

SPF is not optional. Applying SPF 50 every morning is the single most important step to protect your results.

Less is more. A pea-sized amount is sufficient for the entire face.

Patience is the active ingredient. Give it at least 8–12 weeks of consistent use before assessing results.

💰 Save with a Complete Routine Bundle

This serum is included in the Beginner Retinol Routine Bundle — everything you need to start retinol safely, paired and priced together.

✅ What’s included: Retinol 2.5% + Aloe Vera Gel + Vitamin C SPF50
💷 Bundle price: £44.99  |  Individual total: £54.97  |  You save £9.98
🌐 Website exclusive — only at AmmuriSkincare.com

→ Shop the Beginner Retinol Routine Bundle