Better Not Younger Wake Up Call Volumizing Biotin Shampoo — 16 oz for Women Over 40 (Sulfate Free, Color Safe)

Revitalize thinning hair with a lightweight, sulfate-free formula

Designed for women over 40, Wake Up Call Volumizing Biotin Shampoo blends biotin with botanical extracts to lift roots, add body, and support a healthier-looking crown. The formula is gentle enough for fine, fragile hair, helping it feel fuller and more hydrated without stripping natural oils. A refreshing, clean rinse leaves hair soft, manageable, and easier to style between washes.

Key benefits at a glance

• Volumizing and moisturizing action that helps hair appear fuller and more resilient, with a focus on lift at the roots
• Sulfate-free and color-safe cleansing that protects color-treated hair while preserving moisture balance
• Biotin paired with bamboo, hops, and sage extract to reinforce strands and support scalp balance
• Designed for use 2–3 times per week as part of a gentle routine, with complementary Wake Up Call Volumizing Conditioner
• Cruelty-free and paraben-free formula crafted for ongoing care at every stage of life

What this product may offer in real-life use

• Easy buildup-free cleansing that respects color and shine, leaving hair with a softer feel and natural sheen
• Lightweight texture that won’t weigh down fine hair, helping roots appear lifted even on busy days
• Balanced scalp care through a botanical blend that supports density and overall hair health
• Compatibility with a simple routine: apply, lather, rinse, then follow with the matching conditioner for best results

Usage suggestions

• Massage onto wet hair, focusing at the scalp, then rinse thoroughly
• Combine with Wake Up Call Volumizing Conditioner for enhanced body and smoother payoff
• Use 2–3 times per week for ongoing fullness and manageability

While individual results vary, many customers notice a lighter feel, softer texture, and improved manageability over time. This product is part of Better Not Younger’s commitment to care that evolves with you—clean, cruelty-free, and free from parabens.