ColourPop Cloud Whip Liquid Lipstick – Soft Blurred Finish with Marshmallow, Cloudberry & Hyaluronic Acid (0.12 oz)

Meet Cloud Whip: Weightless Lip Color with a Dreamy Blur

ColourPop Cloud Whip Lipstick blends the ease of a lip tint with the polish of a traditional lipstick. The whipped, airy texture glides on to create a diffused, soft-focus effect that feels barely there yet looks effortless.

Beyond the look, this formula combines nourishing Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid to condition lips while delivering color. It’s vegan and cruelty-free, designed for everyday wear rather than a heavy, drying finish.

Texture and Finish

Soft, whipped texture creates a blurred finish that stands apart from typical mattes. The color is medium-buildable, so you can go sheer for a touch of tint or layer for a more pronounced blur. The result is plush, not stiff.

• Soft blurred finish rivaling a matte lipstick while staying airy
• Medium-buildable coverage that layers without caking
• Cushiony nourishing complex for comfortable wear

Key Ingredients

Marshmallow Root Extract helps to soften and condition lips. Cloudberry Oil provides antioxidants and a fatty balance, while Hyaluronic Acid helps maintain moisture for a comfortable feel.

• Marshmallow Root Extract for conditioning
• Cloudberry Oil for antioxidant-rich nourishment
• Hyaluronic Acid for hydration and softness

How to Use

Apply a small dot to the center of the lips and gently blend outward with fingertips for an ultra-diffused look. Start with a light layer and build as desired.

Who is it for?

Ideal for anyone who wants easy-to-build color with a soft, modern blur. It suits daily wear, from casual days to occasions that call for a refined lip without feeling heavy.

Formula and Brand Ethos

The line is vegan and cruelty-free, aligned with ethical beauty. It’s crafted to feel good while looking good and to stay comfortable through everyday activities.

Practical Tips

• Dot-and-blend technique for an ultra-diffused finish
• Layer for more noticeable blur or keep it light for a barely-there tint