ColourPop Pretty Fresh Hydrating Foundation – Medium Buildable Coverage, Natural Finish, Hyaluronic Acid & Coconut Water (Dark 157W) – 1 oz

ColourPop Pretty Fresh Hydrating Foundation is a skin-perfecting formula designed to deliver a natural, fresh finish with medium, buildable coverage. The lightweight, breathable texture glides across the skin, creating an even base that never feels heavy or cakey.

Infused with Hyaluronic Acid and Coconut Water, this foundation helps hydrate as you wear it and can soften the look of fine lines. The result is a supple, luminous complexion that reads naturally in daylight and under flash. The Dark 157W shade is formulated to complement warmer deep undertones, offering a balanced, true-to-skin result for many undertones.

Key benefits you may notice

• Hydration support from Hyaluronic Acid and Coconut Water for a comfortable, skin-like feel all day.
• Skin-like finish that adapts from sheer to fuller coverage as you build.
• Lightweight, breathable formula that blends easily with a sponge or brush for customized looks.
• Long-wearing performance that works with primers, sunscreens, and moisturizers without caking.
• Vegan and cruelty-free, aligning with ethical beauty choices.

How to use for different looks

• For sheer coverage: apply with a Pretty Fresh Blending Sponge and blend in circular motions for a natural veil.
• For fuller coverage: use a kabuki brush to layer and even out skin tone where you want more depth.
• Finish options: set with No Filter Loose Setting Powder for a matte look or mist with Pretty Fresh Setting Mist for a dewy glow.

Texture, wear, and shade notes

The foundation feels silky and light on skin, allowing air to move freely while maintaining an even tone. It wears well with a variety of primers and moisturizers, adapting to your daily routine.

Dark 157W is designed to complement warmer deep tones, helping to achieve a natural, balanced complexion without drifting off-tone in bright light.

Why shoppers choose ColourPop Pretty Fresh

This vegan, cruelty-free formula supports a contemporary beauty routine that values hydration, comfort, and a real-life-ready finish. Whether you’re creating an everyday look or a more polished appearance, Pretty Fresh aims to deliver a smooth canvas with a healthy glow.