DEMÚRE Demure Mineral Eye Shadow Lavender Ice – Shimmer Loose Powder

Experience Lavender Ice: a mineral eye shadow with shimmering depth

DEMÚRE presents Demure Mineral Eye Shadow in Lavender Ice, a luminous shimmer crafted from 100% crushed minerals. This natural formula sits softly on lids, delivering a flexible glow that ranges from a delicate wash to a bold sparkle, depending on how you build it. The result is a wearable shimmer that catches light without feeling heavy or cakey.

Why this shade stands out

• Thirty-three shades of natural shimmer minerals provide easy application and effortless layering.
• Free from talc, fragrances, binders, fillers, and harsh additives; skin-friendly, suitable for sensitive skin types.
• Lightweight texture with high payoff; apply a thin layer for a subtle glow or layer for more intensity.
• Breathable mineral makeup that allows the skin to breathe while delivering a water-resistant shimmer.
• Cruelty-free and proudly made in the USA, aligning cruelty-free beauty with ethical production.

How to use and get creative

• For a soft daily look: sweep a small amount over the lid with a fluffy brush.
• For added drama: apply a thin layer and blend; build gradually for deeper color.
• To maximize shimmer: pack product with a dense brush or fingertip where you want the most impact.
• Pair with other DEMÚRE mineral shades or liners to create cohesive eye looks.

Texture, wear, and care

The powder feels silky and blends smoothly, offering luminous color that stays true as light shifts. The shimmer remains refined rather than chunky, making it suitable for both daylight and evening lighting.

Ethics and quality you can trust

With a cruelty-free stance, this shade is not tested on animals and is produced in the USA using 100% pure crushed minerals. It contains no fragrance and avoids common irritants found in many cosmetics.

RISK FREE: If you are not satisfied within 30 days, contact DEMÚRE for a replacement or a refund.