Fenty Icon Velvet Liquid Lipstick H.B.I.C. | Fenty Beauty by Rihanna

Introducing Fenty Icon Velvet Lipstick H.B.I.C., a velvet liquid lipstick from Fenty Beauty by Rihanna. This shade blends rich color with a plush, comfortable feel that stays present as you go about your day.

With a carefully designed doefoot wand, precise definition is within reach. The formula dries to a soft velvet finish that flatters a variety of skin tones and lighting conditions, from daylight to evening glow. While wear can vary with activities and lip condition, many find the color remains visible with light kissing and gentle sipping, and the finish never feels overtly glossy or dry.

What to expect

The H.B.I.C. shade offers a deep, daring tone that reads as sophisticated and modern. The liquid formula tends to lay down evenly, minimizing bunching or streaks when you work in a few light layers. Expect a smooth transfer-free feel as you blot and build to your preferred intensity.

• Velvety texture: a plush finish that sets softly on lips without looking chalky.
• Rich color payoff: a bold hue that reads true from the tube to the lip.
• Comfort wear: the formula aims for weightless feel during extended wear.

Prep and application steps

• Gently wipe off excess product off doefoot applicator prior to application.
• Define lips with the applicator facing upright for clean edges.
• Fill in lips and gently press together to even the color.
• Pro tip: blot before Fenty Icon Velvet application to set and control transfer.

For best results, start with clean, exfoliated lips. The Pro Kiss’r Scrubstick helps smooth the surface, while a light hydration with Fenty Skin Plush Puddin’ can support comfortable wear after exfoliation. If you want a refreshed look mid-day, a quick blot and re-application can help maintain the velvet feel without feeling heavy.

Real-life use scenarios span everyday errands, coffee dates, and post-work outings where you want a confident color that stays put without sacrificing comfort. Pair this shade with a complementary lip liner or a minimal eye look to let the hue take center stage.

Note: Color perception can vary with lighting and lip condition. The steps above are intended as practical guidance to help you explore the shade and achieve a balanced, velvety finish.