FLUX UP Purple Shampoo & Conditioner for Blonde & Silver Hair (17 oz) - Anti-Brass, Sulfate Free

Refresh and cool-tone brilliance for blonde and silver hair

FLUX UP Purple Shampoo and Conditioner from Flux Up are designed to help neutralize brass and keep color looking vibrant. The formula uses concentrated Violet 2 pigments to counteract warm tones at the roots and along lengths, helping you achieve a cooler, brighter finish for blonde, gray, silver, and highlighted hair. The result is a balanced shade with less brass and more radiance in daylight and under artificial light.

Beyond color care, the set delivers moisturizing hydration through Oat Protein, while Hydrolyzed Keratin and Japonica Flower Extract support softness and detangling performance. This color-safe duo is free from sulfates, parabens, phthalates, and harsh chemicals, making it a gentle weekly option for color-treated hair.

Key benefits at a glance

• Neutralizes brass tones with concentrated violet pigments for cooler results
• Targets discoloration at the root for a more even tone from scalp to ends
• Strengthens and hydrates with oat protein and hydrolyzed keratin
• Supports easier detangling and softness on color-treated hair
• Sulfate-free, paraben-free, and free of harsh chemicals for gentle care
• Light, fresh fragrance that complements the botanical blend without overpowering the routine
• Durable packaging using 40% wheat-straw material to reduce plastic

How to use for best results

• Apply to wet hair, lather, and rinse thoroughly.
• Follow with the conditioner, focusing on mid-lengths and ends.
• Use weekly to maintain cool tones and enhanced moisture without buildup.
• Pair with other color-safe styling products for a complete routine.

Enjoy a lightweight, clean wash with a subtle fragrance and a nourishing feel during and after use. The formula is designed to be gentle on color-treated hair, while helping you preserve a brighter, cooler look across seasons.