La Riche Directions Semi Permanent Hair Dye - Flame 100ml

Ignite Your Style with Flame Hair Dye

Flame by La Riche Directions is a rich ember colour - a lovely warm-toned mid red shade with beautiful orange undertones. This smouldering orangey red creates a stunning, multidimensional finish that's perfect for those seeking a fiery yet sophisticated look.

Key Features:

• Rich Ember Colour - Warm-toned mid red with gorgeous orange undertones
• 100ml Generous Size - Plenty of product for medium to long hair
• Vegan Friendly Formula - Cruelty-free and suitable for vegans
• Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
• Versatile Application - Creates vibrant results on bleached hair or darker, subtle tints on unbleached hair

Styling Tips:

For the most vibrant and pigmented results, we recommend applying Flame to pre-lightened or bleached hair. The warm orange undertones in this mid red shade create beautiful depth and dimension. If you have unbleached hair, Flame will create darker, more subtle results with a warm red tint that adds richness to your natural colour. This smouldering shade is perfect for autumn looks or anyone wanting a fiery yet wearable red.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.