Plum Hair Dye - Dark Plum Semi-Permanent Colour | La Riche Directions

Looking for a plum hair dye that's rich, deep and a little bit dramatic? La Riche Directions Plum is a divinely dark plum hair colour with a beautiful balance of warm and cool tones.  Perfect for achieving a sophisticated purple-plum finish with serious depth.

Create a Sumptuous Look with Plum Hair Dye

Plum by La Riche Directions is a divinely dark purple shade with a good balance of warm and cool tones. This sumptuous plum creates a stunning, rich finish that's perfect for those seeking a sophisticated yet bold purple look with beautiful depth.

Key Features:

• Divinely Dark Purple Shade - Sumptuous plum with balanced warm and cool tones
• 100ml Generous Size - Plenty of product for medium to long hair
• Vegan Friendly Formula - Cruelty-free and suitable for vegans
• Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
• Versatile Application - Creates vibrant deep purple on bleached hair or subtle dark purple on unbleached hair

Styling Tips:

For the most vibrant deep purple results, we recommend applying Plum to pre-lightened or bleached hair. This shade can also be used to dye unbleached hair to a slightly subtler dark purple, adding rich dimension to your natural colour. The balanced warm and cool tones make this shade incredibly versatile and flattering.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice:

Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.