MOB Beauty Eyeshadow M28 Matte Rich Brown Plum – Vegan, Cruelty-Free, Long-Wear

Why you’ll love MOB Beauty Eyeshadow M28

Meet MOB Beauty Eyeshadow M28, a matte shade that blends a deep cool brown with a soft plum undertone. This versatile color shines whether you want a precise liner, a seamless crease, or a soft outer corner accent to add depth without harsh edges.

Its understated sophistication makes it a go-to for effortless, everyday drama or more defined evening looks—without sacrificing comfort or skin friendliness.

Texture, finish, and wear

• Buttery, talc-free formula with rich pigments that blend smoothly and minimize fallout.
• Avocado-treated pigments glide on for a creamy touch and a comfortable, non-drying finish.
• Skin adhesion helps the shade stay put through daily activities without creasing.

Clean, cruelty-free, and skincare-infused

• Consciously formulated clean, vegan, and cruelty-free—free from parabens, petroleum-based ingredients, silicones, gluten, talc, and microplastics.
• Ingredients are ethically sourced and aligned with certifications from PETA Vegan and Leaping Bunny Cruelty-Free.

Skincare-inspired benefits

• Vitamins C & E are included to support the look while bisabolol and phytoshpingosine may help soothe the skin.
• Amino acids and avocado contribute to a smooth, even texture on the lid.

Sustainable packaging design

• The eyeshadow pan is made from 100% post-consumer recycled beverage bottles, reducing virgin plastic use.
• The biodegradable compact is crafted from 100% post-consumer recycled pulp fiber and is home compostable or recyclable after use.

Shade details and practical uses

M28 is a matte, rich brown with a soft plum undertone. Use it to line the lash line for a smoky effect, blend into the crease for definition, or apply to the outer corner to sculpt the eye.

Tips for best results

• Apply with a damp brush for more pigment payoff or blend with a clean brush for a softer finish.
• Layer gradually to control intensity and minimize fallout while maintaining smooth adhesion.
• Pair with lighter matte or satin shades to create dimension without heaviness.