NEW! MAGIC BROWN BE YOU MASCARA by HBY – Lash Perfecting Gel, Buildable & Vegan

Meet MAGIC BROWN — The BE YOU Mascara

Introducing MAGIC BROWN by HBY, a brown shade mascara built to prime, define, lengthen, and subtly strengthen lashes with a gel based formula. The color delivers a velvety, glossy finish that reads natural or more dramatic depending on how you apply. The formula is fiber free and glue free, designed to glide on smoothly and dry quickly, so you can layer without waiting. This is the original approach from the creator of Per-Fekt, offering a customizable lash look with less fuss and more confidence in every blink.

Designed for everyday wear and special occasions alike, MAGIC BROWN balances definition with conditioning. Olive Oil Esters, Panthenol, Rice Bran and Vitamin C nourish lashes while you build your look. A lightweight, water resistant finish helps lashes feel comfortable through daily activities, workouts, and evenings out.

What it is

MAGIC BROWN is a buildable liquid lash extension gel that defines and shapes lashes from natural to glam without glue or fibers. It yields a soft, glossy brown finish that reads polished and effortless.

• Fiber free quick dry gel formula that layers quickly and minimizes clumping
• Lash Finder Brush reaches even tiny lashes for precise, even coverage
• Oil free and lash extension friendly; designed to protect bond integrity
• Conditioning actives like Olive Oil Esters, Panthenol, Rice Bran and Vitamin C nourish lashes

Why you might love it

• Vegan and Cruelty Free for a principled beauty routine
• Buildable from a natural look to a glam finale with each coat
• Glossy brown velvet finish adds depth and definition
• Quick drying and water resistant for steady wear all day

How to use

• Start with clean lashes; apply at the base with a gentle wiggle, then sweep through to the tips
• Layer coats to build length and definition; allow a brief dry time between coats
• For a natural look, focus on the outer corners; for glam, add a second or third coat

Whether you want a subtle everyday enhancement or a richer, more defined lash line, MAGIC BROWN offers a versatile approach. The lightweight gel feels comfortable and blends seamlessly with your natural lash color for a cohesive finish.