PROUDLY Softening Shampoo by Gabrielle Union & Dwyane Wade — Tear-Free, Dermatologist-Tested, 2 x 9 oz

Gentle care for textured hair from birth

Experience a cleansing routine designed for babies, toddlers, and kids with curls, coils, and waves. PROUDLY Softening Shampoo blends plant-based moisture with a tear-free, low-lather formula to nourish the scalp while refreshing hair texture. It aims to remove dirt and impurities without stripping moisture, helping curls spring back with definition after each wash.

In the bath or shower, families may notice a soft, velvety feel as hair becomes easier to comb and style. The light fragrance of Sweet Vanilla adds a comforting sensorial moment that can make bath time more enjoyable for children and caregivers alike.

Key benefits

• Gently cleanses all curl types without stripping moisture
• Leaves hair soft and more manageable after washing
• Tear-free, low-lather formula that rinses quickly
• Moisturizes with plant-based ingredients for dry or sensitive skin
• Sweet Vanilla scent supports a pleasant bath-time ritual
• Fragrance and formulation designed for babies, toddlers, and kids of all ages

What makes it work

• Moisture-rich blend of shea, rice bran, and grapeseed oil to nourish the hair
• Rosemary extract and glycerin to support a healthy-looking scalp
• Marshmallow root provides slip to aid gentle detangling

How to use

• Apply shampoo to damp hair, work into a gentle lather, and rinse thoroughly
• For extra buildup removal or on heavy product days, apply to a dry scalp, massage, then rinse
• Follow with PROUDLY Medium or Heavy Conditioner for added moisture and manageability

Designed and tested with plant-based ingredients by a team focused on nourishing dry, sensitive skin. No mineral oil, petrolatum, lanolin, synthetic fragrances, parabens, PEGs, or phthalates. This product reflects PROUDLYs mission to support Black and Brown families while celebrating textured hair from infancy onward.