Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 Cedar 430 – Medium-to-Full Buildable Coverage, Natural Semi-Matte, 24-Hour Wear

Meet Shiseido Synchro Skin Self-Refreshing Foundation SPF 30

Designed to move with your day, this liquid foundation uses ActiveForce Technology to self-refresh and maintain a natural semi-matte finish that endures through daily activities. The broad-spectrum SPF 30 helps shield skin from UVA/UVB rays while the formula works to smooth texture and minimize the appearance of pores.

Time Match Powder works in harmony with the foundation to absorb excess oil and diffuse light, helping the complexion look balanced and refined in different lighting. The finish is climate-adaptive, conveying a fresh look whether you’re indoors or outdoors, warm or humid.

Shade Cedar 430

Cedar 430 is a medium shade designed for buildable coverage that can be layered from medium to full without looking heavy. The shade blends to a natural skin-like tone that suits a range of undertones.

Key benefits at a glance

• Long-wear coverage with a natural semi-matte finish that stays fresh over time.
• ActiveForce Technology guards the finish against oil, motion, heat, and humidity, while remaining climate-adaptive.
• Time Match Powder helps control shine and diffuse light for a smoother appearance.
• Non-comedogenic and water resistant, crafted for comfortable wear through varied conditions.
• SPF 30 provides sun protection while wearing foundation.

In testing, many testers reported positive results: 94% agreed makeup stayed fresh all day, 93% agreed it smooths and blurs imperfections, 92% said it did not settle into pores or lines, and 90% felt it was comfortable and did not crease or cake during wear.

How to use

• Apply after skincare. Shake well before use. Hold the bottle at an angle and press downward on the top to dispense.
• Smooth from the center of the face outward for an even, natural blend.
• Build coverage gradually in areas needing more definition.

Why shoppers choose Shiseido

Shiseido blends modern textures with science to deliver a healthy-looking complexion in all lighting. The lightweight formula provides coverage that builds without settling into pores or fine lines, and it stays comfortable through hours of wear.