URBAN DECAY Vice Hydrating Lipstick Love Trap – Sheer Deep Plum Shine, Aloe Vera & Avocado Oil, Vegan

Meet URBAN DECAY Vice Hydrating Lipstick in Love Trap — a sheer deep plum with a glossy Shine finish that feels comfortable from the first swipe. The creamy formula combines the gentle hydrators aloe vera and avocado oil, delivering color with a nourishing sensation. This lipstick line is vegan and cruelty free, sized at 0.11 oz for easy, everyday portability and quick touch ups on the go.

Texture, wear, and what you might notice

The pigment glides on smoothly, leaving lips with even color and a reflective sheen. Expect a lightweight, comfortable feel that stays visible through your day, adapting from desk to dinner with minimal effort. The formula is designed to minimize dryness while delivering a vivid hue in a single sweep.

• Long wear color that glides on in a single swipe for quick results
• Creamy texture enriched with aloe vera and avocado oil for a nourished feel
• Vegan and cruelty free, aligned with modern lip makeup expectations
• Part of a broad family with finishes in cream, matte and shine, including 35 Los Angeles inspired shades

How to use for best results

• Apply directly onto lips, using the angled end for precise coverage
• Swipe once for even color, or build to reach your desired intensity
• For longer wear, pair with a lip pencil to outline and prime
• To help prevent feathering, press a thin layer of setting powder over lipstick

Real-life use ideas: this versatile shade can brighten a daytime look with a single sweep, or deepen to a bold plum for evening. The compact packaging makes it easy to stash in a tote or desk drawer for on-the-go color updates without sacrificing comfort or shine.

In addition to Love Trap, explore the range for complementary nudes, pinks, and bright hues, all designed to pair with liner options and other UD lip products for a cohesive makeup routine. The result is color that feels effortless and expressive, without relying on heavy formulas or complicated steps.